August 29, 2015 by Swansea Camra
Mumbles Ale House has proved that you don’t have to serve lager to run a successful pub business.
One year on from its opening, Wales’s first micropub is a huge success story, with real ale fans flocking from far and wide to sample the six or seven ever-changing beers on offer.
Co-owners Karen McGeogh and Rod Undy, who were new to the trade before launching the pub, have been delighted by the success of their venture.
“The response to the Ale House has been phenomenal,” said Karen. “We never anticipated that it would be so well received. People love the ales and the passion that Rod puts into choosing and keeping the beers. They also love the atmosphere and the spirit of the place.
“When we opened we made a very difficult decision not to stock lager and it’s paid off. A lot of people said you can’t run a pub if you don’t sell lager, but we’ve proved otherwise.”
The Ale House only sells cask ales from independent breweries. They have space for up to five casks and three hand pumps as well. They also sell draught craft ciders. It’s a line-up that’s proved very popular with discerning beer and cider drinkers.
“We were lucky enough to reach exactly the right market by advertising in last year’s Swansea beer festival brochure, which was held just the week before we opened,” said Karen.
“Since then word has spread and now we get people coming in from all over the world!”
The offer also includes good quality wines and award-winning pork pies, along with Sunday afternoon music sessions.
The bar stocks a wide range of styles of beer, but inevitably there are favourites.
“The lighter, hoppy ales are very popular. We allow people to taste the ales and we’ve found that a lot of our customers’ tastes have changed as they’ve tried new things,” said Rod.
The micropub phenomenon is now spreading to other parts of Wales.
“We’ve had a lot of enthusiasts coming to see us who want to open one up themselves. I think there are three now in Wales and one opened recently in Bridgend,” said Rod.
If Mumbes Ale House is anything to go by, it looks very much like being a winning formula.
*Mumbles Ale House, 2 Dunns Lane, Mumbles, SA3 4AA
4-11pm Wednesay, Thursday
12noon -11pm Friday, Saturday
12noon -10.30pm Sunday
Closed Monday, Tuesday.
www.mumblesalehouse.co.uk, Twitter @MumblesAleHouse